Cornell Digital Business Leadership Program

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Program Overview

Organizations have reshaped the workforce, overturned age-old business models, and embraced digital technologies, from chatbots to blockchain, in rapid response to digital transformation.

We believe that future leaders need to develop expertise and knowledge to survive in this digital ecosystem. The Digital Business Leadership Program (DBLP) is an impactful, multi-modular learning journey that is facilitated by award-winning faculty from Cornell University, to help you succeed in the new world.

STARTS ON

TBC

DURATION

6 MONTHS

PROGRAM FEE

US$5,400

Program Benefits

6 Months, LIVE interactive sessions

Peer coaching and feedback

Capstone Project

Regular assessments and leaderboard

Access to 1400+ electives

Learn from Cornell faculty

Curriculum

MODULE 1: THINK

Explore the core ideas underlying strategic planning processes to empower you for the big disruptions. Access the threats and opportunities associated with it.

Understand what is different, and not different about strategy in digital context.

Learn about the core constructs to create value with the help of digital business models in comparison to conventional business models.
Rapid advances in digital technologies present businesses with a once-in-a-generation opportunity to reinvent themselves by rethinking processes, building new digital-first products, identifying new business models enabled by technology, and embracing a digitalbuilder culture.

In this session, you will build an understanding of the digital landscape and the competitive and contextual reasons to embrace digital transformation.
In this session, you will gain an economic and business- minded understanding of relevant emerging technologies for information gathering, information aggregation and analysis, automated decision making, coordination and resource allocation, and supporting infrastructure.

Learn how digital technologies are changing businesses, and way in which it is changing the world
In this session, you will Learn how digital technologies are changing businesses, and way in which it is changing the world. The session will throw light on how technology changes processes, information, incentives, and automation. The session will also encourage you to generate digital innovation opportunities. Also expect to understand –

• How digital technologies can enable business model innovation.
• The different levers of business model innovation— changing the What, When, Who and Why of the business models.
• Understand how new technologies break some of the trade-offs in these choices.
Properly utilizing digital marketing allows to promote the products and services while building customer relationships through “paid media” and “owned media” initiatives. So how do leaders put them together to create a comprehensive, effective marketing plan?

• Use several frameworks to assess customer needs and develop objectives
• Decide whether utilizing paid or owned media is the best approach to marketing objectives
• Determine appropriate resourcing across selected channels
• Develop and implement a comprehensive marketing plan
• Establish plans for updating your approach as policies, technologies and needs change
Optimizing SEO requires a rare mix of state-of-the-art analytics and creativity. The session will offer further depth into search advertising and discuss the strategies for start-ups and established firms to increase their visibility.

The session will also explore the relevance of ‘Word of Mouth’ Marketing and delve into methods of managing it from business and customer perspectives.
In this session, we will gain familiarity with different types of increasingly powerful and detailed data that firms can harness in their businesses today. You will study examples of technologies that make such data possible. We will also learn how to utilize controlled experiments to evaluate the use cases of data and to successfully define the scope of implementation. We will use examples of different consumer technologies that have wide applications in retailing, services businesses, manufacturing, health care, and human resources. The session will enable you to lead the design, data collection, and analysis of a controlled experiment to evaluate new data and technologies.
Leaders today are facing big disruptions and questions today. How can we shift from a more market-based perspective to a more sustainable, human-centred approach appropriate to address these post-pandemic challenges? To tackle this, leaders need a more empathic mindset, more creativity, and better collaboration across disciplines. What makes business leaders successful today is the ability to drive innovation that is relevant to their customers. Many are equipping themselves with a design toolkit to assure their organization’s success. This way, they can constantly adapt to the disruptions and opportunities businesses and organizations face today.
Business Model does not rely on developing new products or services, but on delivering existing products and services using innovative processes for sourcing inputs, transforming them into products and provisioning the right products for the right customers at the right time. A vast majority of industries that have been transformed by digital technologies have essentially reinvented their business models enabled by technologies.

In the session we will explore how business model innovation is particularly important for organizations that want to benefit from the rapid advances in digital technologies while rethinking Scope, Sequence, Incentives, Relationships, Monetization, and Risks.
As you select a business idea, you can create Business Model to assess the ideas’ viability and gauge the value it creates. In this session, you explore expectations of your customers and evaluate the resources needed to create your proposed product or service. The session will also focus on steps of iteration on a Business Model Canvas (BMC) to fully explore all elements of an idea. Identify Points of Comparison, Classify What’s Old and What’s New, Iterate the Demand Side, and Iterate the Supply Side. Performing each step helps you clarify the value that your idea brings to the world.
FinTech, or Financial Technology, encompasses a range of rapidly emerging technological changes in the financial services sector. The session will examine the evolving FinTech landscape from multiple perspectives and changes, relevant to you both in a professional and personal context. Fintech’s constant innovation demand flexibility, endurance and risk exposure for financial service companies. This session will help you understand disruptions in the fintech industry and the key trends to address across a broad cross-section of products and services.
The session introduces blockchain, a revolutionary technology that enables transfer of digital assets without any mediators and maintain a decentralized ledger. It is predicted to be as impactful as the Internet. You will learn about the types of blockchain with their advantages and disadvantages. It will also give learners an overview on how to mine a blockchain.
We first discuss the technical underpinnings of blockchain and review key concepts such as decentralized consensus (the bitcoin example), types of blockchain and benefits of decentralization. We then examine it as an asset and review the dynamics of the Tokenomics, and its economic role. Finally, we examine tokens as a business solution, with a focus on understanding business cases in which they do and do not make sense.
In this session, you will learn how to deploy predictive and prescriptive analytics in a business for greater impact. You will learn examples of predictive and prescriptive analytics for different kinds of businesses and study how to successfully combine analytics with human decision making. After this session, you will have the knowledge to lead a data science team to achieve operational excellence and drive strategic gains
Digital disruption is the key issue facing businesses, and our organizations are not designed to cope. The complexities of disruptive times require leaders to continuously assess and adapt to the dynamic, unstable environment surrounding your organizations. Understand the fundamental tensions between exploring and executing and addressing why is innovation difficult in the time of crisis
Digital disruption is the key issue facing businesses, and our organizations are not designed to cope. The complexities of disruptive times require leaders to continuously assess and adapt to the dynamic, unstable environment surrounding your organizations. Understand the fundamental tensions between exploring and executing and addressing why is innovation difficult in the time of crisis
Digital leaders eschew the traditional planning and long- range strategy approaches and instead build a culture and capability of rapid experimentation and learning. In the session you will learn about the canonical types of business experiments.
Understanding the relevant technologies and substance of digital will prepare us for delving into how big companies can embrace digital transformation. The key is to build a digital innovation or builder culture. We will close the program with learning the key principles to organizing successful business experiments.

MODULE 2: APPLY

This session of the course will focus on how AI presents the next frontier for the digital transformation of businesses. AI applications have moved from point solutions to company wide applications. AI systems are different from traditional software programs in both how they are designed to operate and also how they integrate with people within an organization.

In this session, we will gain familiarity with different types of increasingly powerful and detailed data that firms can harness in their businesses today. You will study examples of technologies that make such data possible. We will also learn how to utilize controlled experiments to evaluate the use cases of data and to successfully define the scope of implementation. We will use examples of different consumer technologies that have wide applications in retailing, services businesses, manufacturing, health care, and human resources. The session will enable you to lead the design, data collection, and analysis of a controlled experiment to evaluate new data and technologies.

The session teaches you a 5-step value creation analysis using the business model canvas for a product or service idea. In conjunction with this analysis, you will evaluate your idea based on your competition and your unique value proposition. The session will:

• Clarify the value that your idea brings to the world.
• Iterate on your Business Model Canvas to fully explore all elements of your idea.

Leaders are facing big disruptions and questions today. How can we shift from a more market based perspective to a more sustainable human centered approach appropriate to address this post pandemic challenges? To tackle this, leaders need a more empathic mindset, more creativity and better collaboration across disciplines. What makes business leaders successful today is the ability to drive innovation that is relevant to their customers. Many are equipping themselves with a design toolkit to assure their organisations success. This way they can constantly adapt to the disruptions and opportunities businesses and organisations face today Design has rapidly emerged as a driver for innovation, organisational change and growth. The goal of this session is to serve as an initial introduction to Design Thinking and to present to you a mindset for creative problem solving and to learn about the principles of human centered design.

We first discuss the technical underpinnings of blockchain and review key concepts such as decentralized consensus (the bitcoin example), types of blockchain and benefits of decentralization. We then examine it as an asset and review the dynamics of the Tokenomics, and its economic role. Finally, we examine tokens as a business solution, with a focus on understanding business cases in which they do and do not make sense.

The session introduces blockchain, a revolutionary technology that enables transfer of digital assets without any mediators and maintain a decentralized ledger. It is predicted to be as impactful as the Internet. You will learn about the types of blockchain with their advantages and disadvantages.

It will also give learners an overview on how to mine a blockchain.

FinTech, or Financial Technology, encompasses a range of rapidly emerging technological changes in the financial services sector. The session will examine the evolving FinTech landscape from multiple perspectives and changes, relevant to you both in a professional and personal context.

Fintech’s constant innovation demand flexibility, endurance and risk exposure for financial service companies.
This session will help you understand disruptions in the fintech industry and the key trends to address across a broad cross section of products and services.

MODULE 3: SUCCEED

In this session, you will learn how to deploy predictive and prescriptive analytics in a business for greater impact. You will learn examples of predictive and prescriptive analytics for different kinds of businesses and study how to successfully combine analytics with human decision making. After this session, you will have the knowledge to lead a data science team to achieve operational excellence and drive strategic gains.

Digital disruption is the key issue facing businesses, and our organizations are not designed to cope. The complexities of disruptive times require leaders to continuously assess and adapt to the dynamic, unstable environment surrounding your organizations.

Understand the fundamental tensions between exploring and executing and addressing why is innovation difficult in the time of crisis.

Understanding the relevant technologies and substance of digital will prepare us for delving into how big companies can embrace digital transformation. The key is to build a digital innovation or builder culture. Our first capability will be around learning how organizations can innovate while not taking on undue risksidentifying risk limiting pathways to bring digital transformation to life. Our approach advances the popular agile development, lean start-up and discovery driven ideas and adapts them to the context of digital transformation in large established industries. This capability enables leaders to not just manage risks and change in the context of digital transformation, but also learn to manage a high uncertainty (VUCA) world.

We will close the program with learning how to organize large-scale rigorous business experiments. Digital leaders eschew the traditional planning and long-range strategy approaches and instead build a culture and capability of rapid experimentation and learning. We will learn the key principles to organizing successful business experiments. and changes, relevant to you both in a professional and personal context.

Fintech’s constant innovations demand flexibility, endurance, and risk exposure for financial services companies. This session will help you understand disruptions in the fintech industry and the key trends to address across a broad cross-section of products and services.

Capstone Project

Along with academic learning, we also give emphasis to practical learning. With the capstone project, you will get the opportunity to solve complex business issues based on the knowledge you have gained. The project will be evaluated by faculty and peers.

Year long access to 1400+ electives​

Choose from over 1400+ electives that will enhance your knowledge and skills across business functions. With unlimited access to Cornell’s resource library, you will have the opportunity to learn something new, every day.

Regular assessments and leaderboard​

Post-work assignments/tasks will be given after each session to enhance your skills on each topic taught during the LIVE session. The leaderboard scores you against your peers in the learning journey.

Peer coaching and feedback​

Learn from high-achieving peers from around the globe and build your network. The cohort will be divided into triads. You will get a chance to interact, share and exchange ideas with your peers.

Cohort Statistics

Faculty from Cornell

Indicative faculty, subject to change based on availability and university guidelines

Faculty from Cornell

Indicative faculty, subject to change based on availability and university guidelines

Certificate

Upon successful completion of the program, you will earn a digital certificate of completion from Cornell University

Note: Certificate image is for illustrative purposes only and may be subject to change at the discretion of Cornell University.

Testimonials

Abhishek Bhaskar

Great and very informative sessions with LIVE case studies discussion and exercises over a 6 months learning journey.

Abhishek Bhaskar
Director - Communication & Marketing
ASSA ABLOY

Vijayendra K Sharma

Good macro understanding of Digital Transformation and earning from peer group and real-life experience shared by faculty.

Vijayendra K Sharma
Senior Vice President & Business Head TASC
Axis Bank

Glen Fernandes

World-class and top-notch faculty and curriculum. Excellent!

Glen Fernandes
Global Client Management
BNY Mellon

Karim Bennis

The faculty come with great expertise. The content and curriculum are diverse. Cornell DBLP is a highly recommended program for all senior leaders looking for high-quality education.

Karim Bennis
Group CFO
Etisalat Group

Who Should Apply?

Cornell University is collaborating with XED to offer a portfolio of high-impact programs for working professionals

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